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Cable TV firms slash jobs as viewers shift to streaming services
Changing consumer preferences, particularly among younger audiences, leans towards flexible, mobile-first viewing over fixed subscription packages tied to TV decoders and scheduled programming.
Employment among cable television operators in Kenya fell 8.9 percent to 398 workers in 2025, indicating deepening pressure on traditional pay-TV firms as households migrate to internet-based entertainment.
Latest data from the Kenya National Bureau of Statistics (KNBS) shows the contraction in jobs comes alongside a decline in subscriptions, underlining a structural shift in how Kenyans consume television content.
