The entry of Starlink into Kenya has stirred up the Internet market, presenting one of the toughest competitions for Safaricom. The telco currently leads the fixed Internet market with a share of 37.4 percent as of March.
Safaricom chief executive officer Peter Ndegwa spoke to Business Daily on the telco’s initial feel of Starlink's presence in Kenya, how the Internet market landscape looks like now, the prospects of partnering with satellite service providers, and how the firm is navigating the highly price-sensitive market without engaging in price wars.
